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Mariah Carey

16 February 2007

Mariah Carey To Be Face Of Fashion

Mariah Carey has made a flying visit to Britain to become the face of a London-inspired fashion brand.

The 36-year-old Grammy award-winning singer wore a pair of jeans which had a gold plate on the back and gold thread in the seams, specially designed for her by Italian-label Pinko.

Mariah, who was met by a crowd of around 30 photographers and members of the public outside the Pinko store in Knightsbridge, London, said: "It is really exciting. I have visited Pinko stores when I've visited Italy and any time I go shopping there I end up in a Pinko store."

The singer, who flew in from filming the independent move Tennessee in New Mexico, also waded into the Size Zero debate.

She said: "I don't think anyone should be banned from anything. There should not be a precedent. That cannot work if you are naturally a Size Zero. As long as it's not leading people to do harmful things to themselves to achieve that then it's fine."

Mariah Carey follows in the footsteps of supermodels Elle Macpherson, Eva Herzigova and Naomi Campbell who have also been faces for Pinko.

The new campaign, which will be featured in 750 stores worldwide, was shot by renowned photographer Michelangelo Di Battista.

When Mariah, who had last visited Britain a year ago, left the Brompton Road store there was a crowd of around 60 people shouting her name and taking photos of her with mobile phones.

The specially made jeans she was wearing were estimated to be worth around £3,000. A similar design will be available in the Pinko stores.

Although there is no exact figure for Mariah's deal with Pinko, a spokeswoman said: "It's a very, very big deal."

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